{"id":68,"date":"2012-01-18T06:35:00","date_gmt":"2012-01-18T06:35:00","guid":{"rendered":"https:\/\/wordsonsoil.co.za\/?p=68"},"modified":"2012-01-18T06:35:00","modified_gmt":"2012-01-18T06:35:00","slug":"google-understands-exactly-what-i-mean-and-gives-back-exactly-what-i-want","status":"publish","type":"post","link":"https:\/\/wordsonsoil.co.za\/?p=68","title":{"rendered":"Google understands exactly what I mean and gives back exactly what I want"},"content":{"rendered":"
To me Google<\/em> is the world\u2019s number 1 brand. But I am willing to go with popular belief….in case someone takes a bite off my head!  <\/span><\/span><\/div>\n
I mean, I just wonder how and why Apple<\/em> is considered to be the world\u2019s leading brand beating the likes of Microsoft, <\/em>and IBM.<\/em><\/span><\/div>\n
Of course I don\u2019t dismiss Apple<\/em>\u2019s commitment to its vision of usability and performance (and elegance).  <\/span>But, does not Google<\/em> has a bigger market share when it comes to presence and understanding – not to mention its commendable \u201cresponsibility function\u201d and its irreplaceable role it plays in the modern world?  <\/span>I mean, don\u2019t we all utilize Google<\/em> to find the very information that states that Google<\/em> is the world number 2 brand? Very ironic!<\/span><\/div>\n
Aren\u2019t more and more people interacting with Google<\/em> as a brand through various social IT tools such Dell, Blackberry, IBM, Microsoft<\/em>, etc to access services and products (including Apple<\/em> products) and therefore making it more popular, accessible and widely used?<\/span><\/div>\n
Compared to Google<\/em>, I would rather not mention the fact that Apple<\/em> remains a luxury brand, it has a notable price tag attached to it, it targets a corporate environment – all of which are not targeted at winning the average consumer’s Attention, Interest, Desire and Action (AIDA principle).<\/span><\/div>\n
<\/span>Admittedly so, the issues of brand metrics and equity are ongoing.  <\/span><\/span><\/div>\n
So, yes, monetary speaking Apple<\/em> makes more money than most brands. Why can\u2019t we use plain English? It is wealthier. But does that give it a right to claim victory over consistently focused and unassuming brands such as Google<\/em>?<\/span><\/div>\n
Even if we went blindly with Engager<\/i>\u2019s suggestion that Top brands should meet the following criteria: brand affinity, strong brand advocacy and brand knowledge and understanding – to me brand reach is still the make or break when it comes to celebrating conquest – and Google<\/em> should fly the flag!<\/span><\/div>\n
Perhaps it is about time we revisit our approach on brand metrics, or should profit margins continue to be the litmus test? Well, due to a lack of better articulation, it seems all I say is perhaps Google<\/em> is the world\u2019s number 1 brand social partner of choice!<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

To me Google is the world\u2019s number 1 brand. But I am willing to go with popular belief….in case someone takes a bite off my head!  I mean, I just wonder how and why Apple is considered to be the world\u2019s leading brand beating the likes of Microsoft, and IBM. Of course I don\u2019t dismiss […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68"}],"version-history":[{"count":0,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/posts\/68\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}