{"id":38,"date":"2012-10-22T20:34:00","date_gmt":"2012-10-22T20:34:00","guid":{"rendered":"https:\/\/wordsonsoil.co.za\/?p=38"},"modified":"2012-10-22T20:34:00","modified_gmt":"2012-10-22T20:34:00","slug":"noise-kills","status":"publish","type":"post","link":"https:\/\/wordsonsoil.co.za\/?p=38","title":{"rendered":"Noise kills!"},"content":{"rendered":"<div style=\"border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify; text-justify: inter-ideograph;\">\n<div style=\"border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">We sat through nine<a href=\"http:\/\/www.blogger.com\/null\" name=\"_GoBack\"><\/a> assessments that morning.&nbsp;<span style=\"mso-spacerun: yes;\">&nbsp;<\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">We were prepared to hear and accept what the different experts had to say.&nbsp; One team after the other had been carefully lined-up to come and actively engage us on different approaches. Each group was confident that&nbsp;its method would do the trick:&nbsp;some arrogantly showcased different methods and tools; others boldly displayed various skills and techniques, while other&nbsp;teams&nbsp;loudly shared plain expertise.<o:p><\/o:p><\/span><\/div>\n<div style=\"border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgRne4hpr0hu5SFSLwHklfMCohf-xTIQRXR5yiBhUEIy4pwgwmcIG4kMUPULsOdF23-VnBiS-aGr-fYv_MrCXbHRrmkJUYmrMyyw6K3MLQQ5GMis3qFPsHl1jN8f_U-UH8ATWxTLqPc4Fw\/s1600\/eardrum.jpg\" style=\"clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" oea=\"true\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgRne4hpr0hu5SFSLwHklfMCohf-xTIQRXR5yiBhUEIy4pwgwmcIG4kMUPULsOdF23-VnBiS-aGr-fYv_MrCXbHRrmkJUYmrMyyw6K3MLQQ5GMis3qFPsHl1jN8f_U-UH8ATWxTLqPc4Fw\/s1600\/eardrum.jpg\" \/><\/a><span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">But, the display of creativity and innovation was minimal.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>The fact that each team was given precisely 20 minutes to deliver their plan of action was truly a blessing because there is no way we could have stomached any of that stale experience for much longer.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">It got to a point where it really dawned on me that even though the diagnosis was spot on, the remedy was not necessarily smartly packaged.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">Once in a while throughout the process, I would from the corner of my eye, observe the chairperson\u2019s reaction.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>I kept a close watch of her body language and from my observation I could definitely tell that she was not impressed at all &#8211; it was neither expertise nor experience she was looking for.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>She was in search of passion &#8211; genuine passion for sheerness.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">As the last team &#8211; led by a tall gentleman who kept reminding the audience that he is a professor in the filed &#8211; was half-way through their presentation titled \u201c<b style=\"mso-bidi-font-weight: normal;\">Be the noise<\/b>\u201d, I could sense that the chairperson had had enough and was no longer willing to listen. She was too busy crafting and polishing a response.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>The thing with this lady is that she thinks hard and loud.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>More often than not, whenever one listens attentively, one can almost \u201chear\u201d her considered thoughts as they are neatly processed in her forever organised mind.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Over the years, she has habitually trained herself not only think about what to say before saying it, but to also think clearly about how to say it.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Also, her considered utterances are always timely &#8211; she interrupts no one, no matter what &#8211; thanks to her solid political experience.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>What a diplomatic and polite individual!<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">She abruptly disrupted my thoughts.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Suddenly, she nudged my foot under the table. <o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">I fully understand the meaning of this cue by now: whenever she secretly kicks my foot under the table she has an unyielding urge to share some private thoughts with me on a piece of paper.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>So, I slowly passed her a pencil (she always uses a pencil to scribble these notes during a meeting &#8211; and at all times she remembers to erase them afterwards).<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">\u201cWhat is the gentleman\u2019s full name again?\u201d she scribbled hastily.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">I quickly scribbled his full name on the same paper. <o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">I then leaned forward closer to her chair (perhaps too close) as I cautiously and silently passed the paper back to her &#8211; with no intention to distract the flow of the presentation as I whispered<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>\u201cProfessor\u201d; I sarcastically reminded her in a miming manner.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">She gave me a soft nod of gratitude, smiled sarcastically with a raised eyebrow as she erased everything from the piece of paper before she slowly scribbled &#8211; this time in a slow and covert manner: \u201cWhat perfume are you wearing?\u201d <o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">\u201cCoco Mademoiselle by Chanel\u201d, I smilingly scribbled back, wondering why she was calculatedly yet directly changing the subject.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">She read my notes leisurely and openly, taking her time making it clear that she was deriving more pleasure from reading the words on the piece of paper than focusing.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">Then, she lifted her eyes up from the paper, as if it did not matter anymore.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>She gave me a long squinted gaze then slowly shut her dizzy eyes as she took a premeditated gasp of the delicate scent.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>She intensely inhaled before resting her head which was nicely wrapped in a purple African fabric on the high swivelling leather chair as if to self-hypnotise with the pure sweetness of the light fragrance that was barely discernible to me. <o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">It was now my turn to nudge her foot under the table, probably harder than I had intended to.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">She unwillingly \u201cregained consciousness\u201d, exhaled and straightened her back, as she returned her eyes to the projected presentation and she picked up the pencil which was now lying dormant on the table. <o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">It took her a few seconds before she reached for the same piece of paper.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">\u201cSubtle\u201d, she scribbled back in capital letters &#8211; this time she didn\u2019t bother to erase the word as she turned her attention back to the animated professor who was now going through the concluding slides, still pacing up and down pompously.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">She left me wondering.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">\u201cThank you, any questions\u201d, that is all I heard.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">We both realized that the professor had come to the end of his presentation.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>It was time for the chairperson, on behalf of the panel to either provide some feedback or ask questions.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">In a very gentle and collected manner she said: \u201cProfessor, due to my medical background, I have one concern about noise.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Noise does not only damage the senses, eardrums in particular, it kills the message.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Personally, I prefer subtlety,\u201d she stated firmly.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Do not get me wrong, I do want to communicate at all times, but noise is an option I would rather steer clear of at this point.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Something can be subtle yet effective and kind, no?\u201d<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">At this point I was caught up between amusement and curiosity.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Her well-crafted comment was painfully witty, intriguingly clear and honest: she was not buying the professor\u2019s concept!<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">I almost laughed when I saw the look on the professor\u2019s moustached face &#8211; he was speechlessly pale and overtly shattered.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>His neatly shaved moustache was now unappealing as it stood up like a mane!<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">The chairperson despises the idea of embarrassing people openly and intentionally, so I made an effort not to laugh.<span style=\"mso-spacerun: yes;\">&nbsp;&nbsp; <\/span>I stalwartly adopted a self-controlled stance.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>I did not even smile.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>I just sat there as I carefully and seriously absorbed this mentoring moment.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">The professor was no longer animated at this point.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>He had gotten the message loud and clear.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">The effect of the chairperson\u2019s subtle words was noticeably effective because by now he had turned into a still and quiet creature who boasted less about his title than he did at the beginning of the presentation.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; tab-stops: center 225.65pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">He left irately with his team.<span style=\"mso-tab-count: 1;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">I realized that we still did not have a clear solution on how best to raise the awareness of the organisations\u2019 activities, on how to capture the global audience\u2019s attention, on how to maximally utilise a variety of communication platforms available on the market in today\u2019s ever-changing environment.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">We were the last people to walk out of the room.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>As we walked down the hallway, I fearfully enquired from the chairperson what the next steps were.<span style=\"mso-spacerun: yes;\">&nbsp;&nbsp; <\/span><o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 10pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">\u201cWill I not be wasting time and money appointing an external service provider?<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Perhaps the next step is to do this in-house.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Why don\u2019t you craft a strategy together with an implementation plan? I am willing to put my head on the block and that is my final decision.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>I learnt a valuable lesson today during that laborious and mind-numbing three hour experience\u201d, she rhetorically and decisively stated.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 150%; margin: 0cm 0cm 0pt; text-align: justify;\">\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">She quickly adjusted her tone as she sweetly said: \u201cNow come on Miss Coco, let us go and explore the duty free section.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Perhaps they have some of that subtle perfume you are wearing\u201d.<\/span><span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">As we walked into the crowded shop, we got swallowed by the noise.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>We become just two ordinary&nbsp;individuals amongst the many busy shoppers who were looking for items&nbsp;to purchase.&nbsp; We were competing with everyone else&nbsp;for the shop assistant&#8217;s attention who was working extra-hard to be helpful yet was extremely overwhelmed.<\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">Talk about&nbsp;delicate senses, how&nbsp;perceptive they are . . . !<\/span><br \/>\n<span style=\"color: #333333; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-ZA;\">#adjusted tones#<o:p><\/o:p><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We sat through nine assessments that morning.&nbsp;&nbsp; We were prepared to hear and accept what the different experts had to say.&nbsp; One team after the other had been carefully lined-up to come and actively engage us on different approaches. Each group was confident that&nbsp;its method would do the trick:&nbsp;some arrogantly showcased different methods and tools; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38"}],"version-history":[{"count":0,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordsonsoil.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}